Thursday, June 26, 2008

Prozac Returns


In the late eighties and early-nineties, Prozac was pronounced as the new wonder drug, a magical cure for depression that was patronized by millions of people worldwide. Prozac was later discredited when murmurs spread that it could spur suicidal tendencies in regular users. These days, Prozac is making a big comeback in the most unlikely of places: law enforcement.

Online news reports last June 25 graphically detailed the latest plan of the United Kingdom to control sex offenders - feed them with Prozac until they're calm as lambs. It seems the British government, impressed with Prozac's calming effects, plans to administer the controversial drug to jailed pedophiles and other sex offenders. In doing this, they hope to tame the beastly nature of the inmates and shackles their libidos so they do not commit any more heinous crimes.

The plan calls for 100 inmates from nine different prisons to serve as the first, recipients of Prozac in the British penal system. If the plan works, British authorities say they will proceed to administering Prozac to as many as 10% of the prison population and see if it'll calm them down.

The plan is a rather unique way to approach the problem of sex offenders. You might say it's like castration on a mental and emotional level. You could also say that the plan is not morally ethical considering that it is tantamount to drugging the prisoners into submission, if not immobility. And then, there's also the controversial history of the drug to consider.

Prozac was heaped upon the American public in 1988 and was an immediate smash hit. Millions flocked to drugstores to purchase the new drug, which seemingly had touched a raw nerve of depression that lay latent not only in America but in the rest of the world. It became cool to ingest Prozac. There is no doubt that the aggressive and creative marketing communications campaign that promoted Prozac was a tremendous boost. Sales hit the roof as the drug earned billions of dollars in sales annually.

Then, in 1990, Prozac came under severe attack stemming from allegations that

Prozac made people preoccupied with thoughts of suicide.

Eli Lilly and Company, makers of Prozac launched its own media campaign citing studies that refuted the connection between Prozac and suicide. Nothing was ever proven in court nor were there any settlements, But the damage had been done and Prozac's reputation was tarnished.

Let's see if the British government can find some use for the drug that will help us all sleep a little better.

You can buy Prozac here

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Kestra's weblog

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